ButcherBox
May 2020 - Present
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ROLE
Graphic Designer
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SKILLS
Design, Illustration, Motion Graphics, Type-setting,
Animation, Digital Marketing
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ButcherBox is a subscription service that delivers high-quality and ethically raised meat to families across the United States. As a designer on the marketing team,
I now craft much of our promotional content on digital channels. I also create brand-focused animated stories for instagram, facebook, pinterest, and email.
Promotional Assets
One of my main responsibilities at ButcherBox is crafting
50 - 100 different assets in support of each of our promotional campaigns. As shown in the example below, this necessitates developing a consistent visual identity that can be implemented
at various scales and for different platforms. The images featured here are a few of my favorite selects from these campaigns.
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IG STATIC
IG ANIMATED
FB PAID
BANNER PAID
Social Media and Evergreen Content
I am my team's go-to designer for all things social.
I've included a few of the animations, motion graphics,
and images in support of our social media, both paid
and organic.
Social and Environmental Sustainability Report
In April of 2021, I was tasked with designing ButcherBox's first every ever social and environmental sustainability report. I worked with our DEI and Product leadership, as well as Senior Copywriter, to ensure we had a beautiful document that reflects all the work we are doing to better for the planet, the famers we work with, the animals we source, and the people we hire.
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The full report can be found here.
Illustrated Holiday Posts
For special holidays, such as Earth Day and Pride Month, we have begun to adopt a more unique illustrated style which I have crafted to suit the needs of the social media team. It can be a challenge to create these illustrations while staying within the parameters of the brands, but I enjoy the opportunity to be creative and take a new artistic approach.
Cross Country Email Promotion
We recently concluded a very successful stay-cation themed email campaign. I was tasked with creating
all the visual content, from illustration regionally-specific stamps to sizing for email and designing matching landers and hype assets.
Defrost Info Email
Featured below is a member-education email intended
to help our customers better understand how to defrost their meet. I have included the initial email as well as
the supporting gifs to be used in follow-ups and on
other platforms.
