ButcherBox
May 2020 - Present
ROLE
Graphic Designer
SKILLS
Design, Illustration, Motion Graphics, Type-setting,
Animation, Digital Marketing
ButcherBox is a subscription service that delivers high-quality and ethically raised meat to families across the United States. As a designer on the marketing team,
I now craft much of our promotional content on digital channels. I also create brand-focused animated stories for instagram, facebook, pinterest, and email.
Promotional Assets
One of my main responsibilities at ButcherBox is crafting
50 - 100 different assets in support of each of our promotional campaigns. As shown in the example below, this necessitates developing a consistent visual identity that can be implemented
at various scales and for different platforms. The images featured here are a few of my favorite selects from these campaigns.
IG STATIC
IG ANIMATED
FB PAID
BANNER PAID
Social Media and Evergreen Content
I am my team's go-to designer for all things social.
I've included a few of the animations, motion graphics,
and images in support of our social media, both paid
and organic.
Social and Environmental Sustainability Report
In April of 2021, I was tasked with designing ButcherBox's first every ever social and environmental sustainability report. I worked with our DEI and Product leadership, as well as Senior Copywriter, to ensure we had a beautiful document that reflects all the work we are doing to better for the planet, the famers we work with, the animals we source, and the people we hire.
The full report can be found here.
Illustrated Holiday Posts
For special holidays, such as Earth Day and Pride Month, we have begun to adopt a more unique illustrated style which I have crafted to suit the needs of the social media team. It can be a challenge to create these illustrations while staying within the parameters of the brands, but I enjoy the opportunity to be creative and take a new artistic approach.
Cross Country Email Promotion
We recently concluded a very successful stay-cation themed email campaign. I was tasked with creating
all the visual content, from illustration regionally-specific stamps to sizing for email and designing matching landers and hype assets.
Defrost Info Email
Featured below is a member-education email intended
to help our customers better understand how to defrost their meet. I have included the initial email as well as
the supporting gifs to be used in follow-ups and on
other platforms.
