Thoughtfully Hooded is a boutique children's clothing company founded in San Diego, California.

Beginning in August 2020, I worked directly with the owner and founder to develop the visual brand identity. Over time, my role has grown, and I now am responsible for the Shopify website and digital asset creation. Additionally, I consult on broader marketing decisions and act as a steward of the brand identity.

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The Thoughtfully Hooded instagram can be found here.