Night at the Roosevelt was a large semi-formal event planned by residential life at Northeastern University to mark the end of the spring semester and send the freshman of White Hall into finals week with a bang.  Complete with mocktails, photo booths, teenage pop-anthems, and a long red carpet, twas' truly a dance party for the ages. I crafted collateral to help bring the hype.


Night at the Roosevelt


We proceeded with the most tactful marketing methods that our res-life budget could buy. The unsuspecting freshman could turn to find a witty poster (shown on the left) taped to every surface and wall of the building.  Our media blitz continued with personal invitations (shown below) slid under the door of every room.



But what good is ballin' RA program if residents aren't given the tools to tell all their friends they were there? Upon arrival, they were bombarded with commemorative stickers, perfectly sized for laptops and water bottles. They were also served 'mocktails' in souvenir cups, which gave opportunity to use the black and white logo lockup.


Finally, we had a polaroid photo-booth, which allowed residents to take aesthetic pictures of their pictures to score some insta-likes. Was this part of the design collateral? No, but from a UX standpoint, the booth was absolutely essential in creating an amazing user experience.