The Hoffman Agency
May 2022 - Present
ROLE
Art Director
SKILLS
Management, Design, Illustration, Motion Graphics, Storyboarding, Client Services, Type-setting,
Animation, Video Editing, Web Design
The Hoffman Agency is a PR firm with offices in Boston, Portland, San Jose, and around the world. I lead our US client creative services, and work on accounts in the software, semi-conductor, government, artificial intelligence, and robotics sectors. It is my job to execute designs and animations, communicate concepts and timelines with stakeholders, manage and deliver feedback to designers, and help keep projects properly resourced and on schedule.
Trellix
Trellix is a large cybersecurity company, earning nearly $1Billion in revenue each year. We are their PR agency of record, and I help to promote their press releases, initiatives, and communications across a variety of channels.
Uniphore
Uniphore is an enterprise artificial intelligence company. We work closely with their CEO, making sure he responds to breaking news within the industry and is respected as a thought leader in the space.
Brevo
Brevo is a CRM tool that helps companies better connect to their customers. We work to help them provide insights to their followers and promote new product offerings.
Lam
Lam is a semi-conductor manufacturing company with a US headquarters in California. We work with them to help message globally, and promote their research and product development.
Promotional Videos
This is an agency promotional video that I storyboarded to celebrate the end of a very successful 2022 for the agency.
I developed the visual style for the video and worked with our account team to have the visuals effectively align with the copy.
I then passed off to our internal animator to bring it to life.
This was a coverage highlight video I put together for one of our project based clients, Lightship. Our PR team did an exceptional job securing coverage for this electric RV start-up. I was tasked with creating a short and engaging video to help promote the favorable coverage Lightship received.
Agency Social
We strive to ensure The Hoffman Agency has a social media presence that promotes quality of work and company culture. From digital holiday cards to employee audiograms and more, I work to create scroll-stopping social assets that keep HA top of mind for those considering us as future partners or future employers.